Brand Architecture – Types II

The reasons why BSRM and Berger Paints aren’t marketing like Lux.


Brand Architecture – Types I

Brand Architecture is more than just mere guidelines. Its a way of doing business.

STAR: A Tool to Handle Interviews

The last few months have been almost entirely about trying to obtain a job, and a major byproduct of that pursuit was interviews. Lots of them! Interviews stand as a golden opportunity for a candidate to impress and convince the recruiter to narrow down the recruiting decision to that particular candidate. Now, to impress and…